Jan 2025 - Present

• Founded and led the Girl Scouts Media Squad, a youth-led content creation team that empowers girls to develop skills in video production, photography, social media, and storytelling; guided members in creating a magazine, t-shirts, stickers, and over 100 social media posts that reached more than 300,000 viewers and elevated the voices and creativity of Girl Scouts.

• Led the hiring process for a Social Media Coordinator, creating comprehensive onboarding materials, establishing clear workflows, and providing mentorship and strategic direction to support professional growth—within two months of hire, increased social media posting volume by 35%, reach by 41%, and engagement by 19%.

• Designed and executed the Girl Scout booth at the California Conference for Women, including a Thin Mint photobooth, interactive “Words of Wisdom Wall”, raffle contest, and cookie selling booth. The booth drove engagement with 5,500 attendees, resulting in $3,102 in donations, 2.7K new website users, 903 packages of Girl Scout cookies sold, and 114 raffle ticket entries.

• Developed a centralized volunteer brand resources hub to support volunteers and council staff in accessing Canva templates, brand assets, and design best practices—streamlining content creation and improving brand consistency across all channels.

May 2024 - January 2025

• Designed engaging print and digital materials, including social media posts, marketing collateral, and event promotions.

• Guided and mentored Girl Scouts Media Squad members in content creation, storytelling, and digital marketing.
  - Supported volunteers and council staff in leveraging brand resources, Canva templates, and design best practices.

• Developed and implemented strategic social media plan, resulting in increased engagement, non-follower impressions, and follower growth.

Feb 2022 - Current

• Completed 14 projects across 6 clients, creating 20 deliverables

• Delivered 20 distinct pieces of design work - through print and digital media

• Animated 3 deck presentations and 2 ribbon banners

• Illustrated and communicated clients’ vision while incorporating design best practices and their individual brand standards

• Advised clients on design strategies to engage target audiences

• Communicated designs and concepts to clients before incorporating their recommended changes into revised designs

• Worked with client to understand specific brand usage principles in graphic designs

• Developed and revise project management strategy 

• Wrote design project proposals, design briefs, and design invoices

• Kept up-to-date with the latest design trends, tools, and technologies

Nov 2023 - Current

• Manage, create and publish original, high quality content

• Style and photograph store displays, products, plants to create original, high quality social media posts

• Design print items including but not limited to packaging inserts, plant care cards, in-store signage

• Redesigned and implemented a new social media strategy, increasing post engagement by 13.7%, boosting reel engagement by 12.8%, increasing non-follower reach by 6.9%, improving website clicks by 67%.

• Planned and launched Valentine's Day Marketing Campaign, resulting in the most orders since 2019

1 yr

• Worked temp positions as a ​Personal Assistant, Barista (Woodland Park Zoo), Park Aide (Washington State Parks)

• Built out SUV camper set up to boondock through Washington, Oregon, California & Arizona

• Traveled to Japan, Taiwan, and Mexico, New York, Maui, Bay Area, Coachella, Miami, Disneyland

• Learned how to crochet

• Spent lots of time doing what I love...

  • Hiking, Camping, Backpacking, & Rock climbing​

  • Helping my mom with her garden

  • Meeting with friends

  • Attending concerts

  • Trying new things!

Oct 2019 - Feb 2022

• Applied design thinking principles to create world-class digital experiences across multiple platforms and channels by bringing together user needs, business goals and technical realities

• Coordinated with outside agencies, art services, web designers, printers, shipping services, and colleagues 

• Established the look and feel for 24+ client engagements, including presentation materials and interactive event materials, crafting a bespoke client experience

• Collaborated with 16 Fortune 500 clients

• Developed materials for the following client engagements: McDonalds, Wendy’s, Google, Microsoft, T-Mobile, Amazon Web Services, Nike, Procter & Gamble, ZARA, CVS Health, Walgreens, Pfizer, Kroger, Humana, Merck, TJX, 3M, Starbucks, General Mills, Stryker, Corteva, Marriott, Conagra Brands, Marathon

• Designed materials across multiple media types - digital, print, packaging, apparel

• Told the North America Innovation story with beautiful and concise visuals through maintaining and cultivating ongoing improvements on the North America Innovation brand

• Created and taught a visual design basics course to 5 Innovation Hubs across North America, educating 450+ members of our innovation practice on visual design best practices. The course was shared in the internal document server as a resources across the entire firm

• Supported the growth of the North America Innovation experience team, including role definition, onboarding, and ongoing training

• Crafted monthly team experiences for the Chicago Innovation Hub, sending crafted packages to each member of the team paired with a virtual experience

1 yr

• Taught 3 quarters of 300-level Visual Information Design course

• Enforced fluency in expressing information visually as diagrams, charts, maps, and icons

• Helped students solve design problems, give and receive critique, follow an iterative process of design refinement, and learn technical skills

• Enforced an understanding of the nature of visual potential, visual design principles, and the impact of color and typography

• Checked-in with students weekly to review designs and give meaningful feedback to improve infographics

3 mos

• Worked with team to plan, design, and build out components for a sitecore webpage

• Developed a project plan based upon project needs and led daily stand-ups to keep track of progress

• Completed the user flow, wireframes, visual designs, requirements, and build of 15 separate components

• Used HTML, CSS, Javascript and JQuery to build out components such as accordion, hero, log in, sign up, card, modal, and maps

• Used the Google Maps API to build a complete outage map with overlays, clickable pins, and functioning search feature